TEN HOOKS.
One idea in, ten opening lines out. Each one comes with a visual opener and a predicted 3-second hold.
TEN HOOKS.
One idea in, ten opening lines out. Each one comes with a visual opener and a predicted 3-second hold.
TEN TYPES.
Every set covers ten hook types, so you test angles instead of rewording the same line.
YOUR VOICE.
Funny, bold or calm. Hindi, Hinglish or English. Set it once per brand and every hook follows.
OPEN STRONG.
The first frame matters as much as the first line. Each hook ships with what to show, second by second.
What you get
Every set,
every time.
A hook set is more than ten sentences. Each line comes ready to shoot.
- 01
The line
The spoken or on-screen opening, kept short enough to land inside 3 seconds.
- 02
The type
Which of the ten hook types it uses, so you can see the angle at a glance.
- 03
The opener
What to show in the first frames: product, face, motion and caption placement.
- 04
The hold
A predicted share of viewers still watching at second 3, labeled as a prediction.
Hook types explained
Know why
it works.
Question
Opens a loop the viewer wants closed.
Why does canteen coffee always taste burnt?
Bold claim
States something worth arguing with.
This ₹99 cold coffee beats your café order.
Problem
Names a pain the viewer feels right now.
8 AM lecture. Zero sleep. This is the fix.
Before/after
Shows the change in a single frame.
My skin in March vs my skin today.
Number
Gives a count, a price or a time to hold on to.
3 sips in and my group project got done.
Pattern break
Says the opposite of what the feed expects.
Don't buy this serum. Seriously.
POV
Puts the viewer inside the moment.
POV: your mom finds your Myntra cart.
Secret
Promises insider knowledge.
What salons use but never sell you.
Challenge
Sets a test the viewer wants to see end.
Wearing one lipstick for 14 hours.
Story
Starts mid-scene, already in motion.
We made the first batch in a hostel room.
Examples by industry
Hooks that
fit the feed.
Hooks are written for your category and your audience, not pulled from a list of viral templates.
Skincare and beauty
- “I stopped buying this. Here's why.”
- “₹299 that replaced my ₹2,000 serum”
- “Dermat told me to stop doing this at night.”
Food and beverage
- “8 AM lecture. Zero sleep. This is the fix.”
- “This ₹99 cold coffee beats your café order.”
- “We made the first batch in a hostel room.”
Fashion
- “One kurta, five office looks.”
- “Stop buying fast fashion for weddings.”
- “POV: your cousin asks where you got this.”
Ed-tech and courses
- “I cleared it on the second try. Here is what changed.”
- “3 mistakes toppers never make in mocks.”
- “Why your 10-hour study day is not working.”
Fitness and wellness
- “No gym. 12 minutes. Every morning.”
- “I tracked my steps for 90 days.”
- “Your protein shake is mostly sugar.”
Finance and apps
- “Your salary hits on the 1st. Gone by the 9th?”
- “₹500 a week, for one year. The result.”
- “The UPI habit costing you ₹3,000 a month.”
Visual openers
The first frame
is a hook too.
A strong line over a slow logo card still loses people. Every hook comes with a shot plan for the first two seconds.
- 0.0s - Product in hand, in frameHold the can at the lens before you speak
- 0.3s - Face plus caption togetherHalf your viewers have sound off
- 0.5s - Motion in the first framePour, tear, flip or open, never a still
- 1.0s - Text that finishes the hookBig, high contrast, inside the safe zone
- 1.5s - Hard cut to the revealDrop the logo intro, show it by second 2
- FunnySelf-aware, light, a little chaotic
- BoldShort claims, strong numbers
- CalmSoft, slow, reassuring
- HindiWritten in Devanagari
- HinglishRoman script, how people type
- EnglishIndian English, local references
Hooks FAQ
Good to
know.
How many hooks do I get per idea?
Ten per idea, one for each hook type. You can ask for a fresh set on the same idea at any time, which counts as another ten hooks.
Can I edit the hooks?
Yes. Edit any line and the predicted hold updates, so you can see whether your change helped.
Are the hooks original?
Each set is written for your idea and your brand settings. Your hooks are never shown to or reused for other customers.
Does it work for ads as well as organic posts?
Yes. Brands use the same hooks and scores to compare ad creatives before putting budget behind one.